iPhone users now have access to a powerful new tool to elevate their photography endeavors with the introduction of the Leica LUX app. Developed through a collaboration between Leica Camera AG and Fjorden Electra AS, this app enables users to capture professional-grade photos using Leica’s renowned photography techniques and aesthetics, right from their iPhones.
Leica, renowned for its exceptional cameras and lenses, strategically expanded its mobile business segment by acquiring Fjorden Electra AS, a Norwegian startup specializing in smartphone photography apps and accessories. The result of this collaboration is the Leica LUX app, now readily available for download from the App Store.
Key Features of the Leica LUX App:
- Leica Looks: With the Leica LUX app, users can replicate the iconic Leica look in their iPhone photos, achieving the same high-quality and aesthetically pleasing results associated with Leica cameras.
- Professional Tools: The app offers a comprehensive array of professional tools designed to empower users to capture better photos. From adjusting exposure and focus to fine-tuning color balance, users can exercise precise control over their photography, akin to traditional Leica cameras.
- User-Friendly Interface: Despite its professional-grade features, the Leica LUX app boasts a user-friendly interface, ensuring ease of navigation and utilization for photographers of all skill levels.
- Real-Time Filters: Users can explore a variety of real-time filters within the app, allowing them to preview different effects before capturing a photo, enhancing creativity and spontaneity.
Background and Collaboration:
The collaboration between Leica and Fjorden Electra AS leverages the strengths of both entities. Fjorden Electra AS, founded in 2020 by Dr. Victor Henning, brings a wealth of expertise in developing iPhone apps and accessories, complementing Leica’s esteemed reputation for photographic excellence.
Matthias Harsch, CEO of Leica Camera AG, emphasized the significance of this partnership, stating, “With the acquisition of Fjorden, we’ve united the expertise of two trailblazers in technological innovation. Our inaugural joint endeavor, the Leica LUX app, delivers the quintessential Leica experience and visual signature to iPhone users.”
Dr. Victor Henning, founder and CEO of Fjorden Electra AS, shared his enthusiasm, stating, “Our vision was to elevate joy and professionalism in mobile phone photography. As ardent Leica enthusiasts, our team is excited to further realize this vision as part of Leica.”
Future Prospects:
The Leica LUX app represents a pivotal step in Leica’s strategy to expand its presence in the mobile photography market. Alongside collaborations with companies like Xiaomi and the development of innovative products like the Leitz Phone, Leica is dedicated to democratizing high-quality photography for a broader audience.
The Leica LUX app serves as the initial milestone in an exciting journey for iPhone users seeking to refine their photography skills. With its blend of professional-grade tools and intuitive design, the app is poised to revolutionize smartphone photography, inviting users to explore the world of Leica photography firsthand. Embrace the future of photography by downloading the Leica LUX app today and unlock a new realm of creative possibilities on your iPhone.