Coca-Cola, it looks like, shaking everything a little. At present, the company announces Coca-Cola’s creation, which is billed as “a global innovation platform.” While the platform seems a little vague at this initial stage, the length and disadvantage is that Coca-Cola will launch a new edition coke coke and promote it through real work and digital collaboration, including augmented reality.
In addition to the announcement of the Coca-Cola creation platform, the company also revealed the first limited edition of: Coca-Cola Starlight. Coke describes the Coca-Cola star light in a rather complicated language, but whatever soda is meant to remind in space is the one we want to try. We will not wait for a long time to try it, in any case, and Coke promises many augmented reality events related to the upcoming Starlight launch. This is just the first new sense of Coca-Cola creations too, with more on the road in 2022.
In his announcement today, Coke describes the same starlight coca-cola taste similar to the original Coke “with a little unexpected.” One of the unexpected features like that is a reddish hue soda, according to Coke. “It feels like adding additional records that remind the stars around the campfire, as well as cooling sensations that arouse feeling cold trips into space.”
The description is not too specific, but of course the work in getting our attention. We are not sure what it feels to remind us of stars around the campfire, but we are certainly interested in finding out. Coke also said that the starlight was “made with that vision – in the world of unlimited possibilities – somewhere in our universe, other types of coca-cola, other ways to be interconnected may exist,” So Coke is clearly not afraid to describe Vision for this new soda in a very grandiose manner.
To promote a new Coke Flavor, Coca-Cola announced that he had worked with Popstar Ava Max. It sounds like Coca-Cola will host the augmented reality concert starring Ava Max which can be seen either by going to the COCA-Cola web site or scanning code on bottles and starlight coca-cola cans.
Surrounded by red liquid lighting and gradients, Max will do a universal hit, ‘Kings & Queens,’ ‘sweet but psycho’ and ‘every time I cried’ as part of an Ar-holographic personal concert using cans as anti-gravity. Translucent space, “Coke said about performance. It sounds very intense for us.
Partnership with Ava Max is not the only cross-promotion plan to be launched for Starlight. The company also said that new sodas will be promoted in partnership with the Streetwear Staple brand and in special Instagram filters, but there is no word when it will live. However, we knew when Coca-Cola Starlight was launched, at least in North America: February 21, which is also the same day as AR concerts with Ava Max will live. It will be launched in “Select Regions” throughout the world in the coming months, with Coke saying that it will introduce new soda in the line of Coca-Cola creations later this year.